"Pikas Over Profits" is a mantra that speaks to the need for our society to value the smallest and most vulnerable among us over the insatiable drive for financial gain.
The American pika is adapted to the cold climate in high-elevation boulder fields and alpine meadows in the mountains of the American West. But the very adaptations that have allowed this species to survive make pikas extra sensitive to the changes wrought by climate change. Rising temperatures threaten pikas by shrinking their habitat into disconnected "islands," leaving them nowhere to go.
Our society's dependence on fossil fuels and consumption has created the climate change crisis that threatens us all. It is time to shift our society's mindset from one that values maximizing profits to one that values the natural world and the well-being of all the creatures that are a part of it, no matter how small.
This throwback "dad" style hat is embroidered with the mantra "Pikas Over Profits" on the front and our Wild Montana logo on the back, both in white.
This 100% organic cotton, unstructured, 6-panel hat will let people know you're fighting the good fight alongside Wild Montana. Made in a WRAP-certified facility and embroidered in Missoula, this hat comes in orange poppy, mint, and dolphin gray.
We envision a Montana where people and wildlife flourish because public lands and waters are wild and connected.
Your gift will help us connect, unite, and mobilize people and communities across the state to make that vision a reality. Together, we can build a legacy that keeps Montana wild for generations to come.
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